Small and Medium Enterprises · Small and Medium Enterprises
Sales and Marketing Automation
50% lead conversion rate
Context
A group of SMEs needed to scale their sales and marketing operations without proportionally scaling headcount. Manual lead qualification and follow-up were bottlenecks to growth.
Challenge
Sales teams were spending the majority of their time on low-quality leads. Marketing content was generic. Follow-up sequences were inconsistent and poorly timed, leading to high drop-off rates.
Approach
We designed an agentic sales automation system: an LLM-powered lead scoring agent qualifies inbound leads based on fit signals; a content agent generates personalised outreach sequences; and a scheduling agent manages follow-up timing.
Solution
Integrated with existing CRM (HubSpot). Lead data is scored automatically on entry. Personalised email sequences are generated and queued. Agents flag high-priority prospects for direct sales attention. All actions are logged for review.
Impact
50% improvement in lead-to-meeting conversion rate. Sales teams now focus only on qualified prospects. Follow-up consistency improved markedly. Deployed across three SME clients with measurable pipeline growth.