SME group · Small & medium enterprises
Sales & marketing automation
50% lift in lead-to-meeting
Context
A group of SMEs needed to scale sales and marketing without proportionally scaling headcount. Manual lead qualification and follow-up were the bottlenecks to growth.
Challenge
Sales teams spent most of their time on low-quality leads, marketing content was generic, and follow-up sequences were inconsistent and poorly timed, which led to high drop-off.
Approach
We designed an agentic system: a scoring agent qualifies inbound leads on fit signals, a content agent generates personalised outreach, and a scheduling agent manages follow-up timing, all integrated with the existing CRM.
Solution
Lead data is scored automatically on entry, personalised sequences are generated and queued, and high-priority prospects are flagged for direct sales attention. Every action is logged for review and analytics.
Impact
50% improvement in lead-to-meeting conversion. Sales teams now focus only on qualified prospects, follow-up consistency improved markedly, and the system was deployed across three SME clients with measurable pipeline growth.